Swiss Review 1/2021

Swiss Review / February 2021 / No.1 25 The survey in figures Some 17,000 people took part in the “Swiss Review” reader survey coordinated by the Organisation of the Swiss Abroad, with around 14,000 completing the questionnaire in full. Around 5,500 people also gave a written answer to our open-ended question “What are you missing from ‘Swiss Review’?” This feedback and the completed questionnaires have helped us to assess reader satisfaction and gain an insight into what people would like to see in the magazine in future. (MUL) Wish list Readers used the survey to tell us how they thought we could improve the magazine. People want to see more articles on nature and the en- vironment – a theme that featured at the top of most readers’ wish lists. This call was loudest among young readers aswell as readerswho are past retirement age, although other age groups also think that green issues should be given clear priority, followed by sociopolitical topics. Readers would like to see evenmore report-style pieces, while “useful information” also features prominently among people’s pref- erences: over a third of respondents wantmore practical, clear advice and tips from both the Organisation of the Swiss Abroad and the fed- eral authorities. Differences between print and online readers There was very little difference, if any, in scoring between those who read the printed version of “Swiss Review” and those who read on- line. Both groups also said very similar things about how to improve themagazine. However, one significant divergence is that a large pro- portion of print subscribers “consume” the magazine intensively, i.e. they readmany, if not all, of the articles and often discuss the content of these articleswith others in their private and professional lives. On- line readers consume much less intensively, both reading less and spending less time doing so. Emotional connection The survey results also reveal an emotional connection to the maga- zine, with 70 per cent of readers saying that “Swiss Review” strength- ens their ties to Switzerland. “This is the most significant soft factor,” says Schneider. “Two thirds of readers also view themagazine as a sort of ‘guide’ to contemporary Switzerland.” The only source of information for many readers “Swiss Review” is one of many media channels. However, 44 per cent of readers say that themagazine essentiallymeets all their Swiss news and information needs. Some 28 per cent say that “Swiss Review” pro- vides their only source of news and information from Switzerland. Readerswho access Swiss-related news and information fromsources other than “Swiss Review” make use of Swiss newspaper and maga- zine websites (41 per cent), read the international press (39 per cent), visit swissinfo (19 per cent) or consult Swiss government websites (11 per cent). Our website contains a number of frequently asked questions about “Swiss Review” (revue.ch/en/faq) . For additional information, visit revue@swisscommunity.org.