Swiss Review 1/2021

Swiss Review / February 2021 / No.1 9 Pencil rocket – Caran d’Ache went on an advertising offensive at the end of 1920s. (CdA company archive) The iconic Caran d’Ache pencil-sharpening machine was a common feature in Swiss school classrooms during the post-war years. (CdA company archive) The Ecridor – millions of these luxurious hexagonal pens were sold from 1953. (CdA company archive) Caran d’Ache patented the Fixpencil in 1930. This new form of mechanical pencil was particularly popular among technical illustrators. (CdA company archive) Photos taken from “Die Caran d’Ache-Saga”, Brühwiler. 2020 © NZZ Libro, Schwabe Verlagsgruppe AG, Basel